Hearth and Hall, a new local estate agency, needed a visual identity from scratch. I created a cohesive brand and website that positioned them as trusted, professional, and established. The identity is built around the icon using the two Hs from the name, with the crossbar representing a hearth mantle, the warm central place in a home. This is paired with a wedge-serif wordmark inspired by traditional stone inscriptions. Each element, from typography to layout, was chosen to give clarity and confidence to property buyers and sellers. The project included a website built in Webflow, resulting in a consistent and professional presence online.