Created at Havas Helia for the Department for Education’s Get Into Teaching initiative, this campaign focused on encouraging candidates to follow through after accepting a teacher training place. The aim was to make acceptance feel like an important, positive step rather than just an admin task. As Senior Graphic Designer, I developed the visual identity and applied it across a digital journey including emails, landing pages and social content.
The idea was to celebrate candidates and reinforce their decision by treating it as a moment worth recognising. A continuous line device ran through the design, forming graphics and framing messaging to symbolise the evolving journey of teaching and personal growth. The outcome was an extension of the core brand, expressed more fluidly to create something unique while remaining connected to it.
